OpenApply CRM Overview
Engage prospective families from their very first interaction through to enrolment with powerful CRM tools built into OpenApply.
The OpenApply CRM is designed to help admissions teams attract, nurture, and convert prospective students more effectively. Whether you're managing early-stage enquiries, running marketing campaigns, or tracking engagement, the CRM provides a centralized workspace for your recruitment efforts.
Available as an optional add-on module for OpenApply, the CRM enables schools to automate communication, monitor recruitment performance, and build stronger relationships with prospective families throughout the admissions journey.
Overview
OpenApply CRM extends your admissions platform by providing dedicated customer relationship management tools that help your team organize contacts, automate communications, monitor engagement, and evaluate recruitment efforts.
If you're interested in learning more about CRM pricing or functionality, please contact sales@openapply.com.
You can also explore a summary of CRM capabilities on the OpenApply CRM Features page.
Key Features
The OpenApply CRM includes a range of tools to support every stage of your recruitment workflow.
| Contacts | Capture and manage prospective families before they begin an application. |
| CRM Roster | View and organize all prospective students and contacts from one central location. |
| Analytics | Measure campaign performance and recruitment activity with detailed reporting. |
| Internal Notifications | Automatically notify staff when important activities or milestones occur. |
| Email Campaigns | Create and send personalized email campaigns to engage prospective families. |
| Indicator Logs | Track meaningful interactions and engagement over time. |
| Source Campaigns | Monitor where enquiries originate using campaign tracking links. |
| Lead Scoring | Prioritize prospective families based on their level of engagement. |
How Schools Use OpenApply CRM
Admissions teams use the CRM to streamline recruitment and deliver a more personalized experience for prospective families.
- Capture and nurture prospective families before they submit an enquiry or application.
- Create automated email campaigns and personalized follow-up communications.
- Automatically subscribe contacts to mailing lists using customizable criteria.
- Notify admissions staff when important activities or milestones occur.
- Create campaign tracking links to measure the success of recruitment initiatives.
- Analyze engagement across email campaigns, mailing lists, indicators, and recruitment sources.
Frequently Asked Questions
Is OpenApply CRM included with OpenApply?
No. OpenApply CRM is available as an optional add-on module.
Who is OpenApply CRM designed for?
OpenApply CRM is ideal for admissions and enrollment teams looking to improve recruitment, automate communication, and gain deeper insight into prospective family engagement.
Where can I learn more?
Visit the OpenApply CRM Features page or contact sales@openapply.com for additional information about pricing, demonstrations, and available functionality.
In Summary
- Manage prospective families from first contact through enrolment.
- Automate communications and monitor engagement with built-in CRM tools.
- Measure recruitment success with campaign tracking and analytics.
OpenApply CRM helps admissions teams save time, build stronger relationships with prospective families, and make data-driven recruitment decisions.