Conversion Funnel

The OpenApply Team
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Quick answer:

The Conversion Funnel shows how many students moved from enquiry to application, admission, and accepting or declining a place in the selected academic year. Each student is counted in every status they have held, so earlier stages always show higher numbers. Filters use each student's current status.

For admissions teams tracking how applicants move through the process over an academic year.

What the funnel shows

The funnel compares enquiries, applicants, admitted students, and students who accept or decline their place. It gives a historical view of the selected academic year, so it counts every status a student has held in that year, not only their current status.

Screenshot: Conversion Funnel with the bar chart and the count for each status
Conversion Funnel with the bar chart and the count for each status.

How students are counted

  • A student appears in every stage they passed through. A student who was Pending and later Admitted is counted in both.

  • Earlier stages show higher numbers because most applicants pass through several of them, for example Pending, In Progress, then Admitted or Declined.

  • The bar chart at the top shows the total number of students who held each status during the year.

Example: 173 students held the Applied status and 115 of them were later Admitted. The 115 are also part of the 173. The other 58 appear under the statuses that show their outcome.

Filters use current status

Filters look at each student's current data, not their history. If you filter by Pending, the funnel shows only students who are pending now, for the selected enrolment year.

Screenshot: Conversion Funnel filters applied to students' current status
Conversion Funnel filters applied to students' current status.

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