Tracking Application Submissions in Google Analytics - Universal Analytics

The OpenApply Team
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Quick answer

Add your Google Analytics Tracking ID in Settings > Google Analytics, then in Google Analytics create a Destination goal for /dashboard/ with a required funnel step of /apply/confirm/. Google has retired Universal Analytics, so use the GA4 article for new set-ups.

For Google Analytics admins who set up and analyse an application submission goal in Universal Analytics.

Google has retired Universal Analytics. This article is kept for reference. To track submissions in the current version of Google Analytics, see Track Form Submissions in Google Analytics 4 - GA4.

With the Google Analytics integration you can track submitted applications and compare them with the other data and tools in Google Analytics, such as campaigns, audience, acquisition and behaviour.

Set up the goal

Only people with admin access to your Google Analytics account can set up tracking.

  1. Make sure you have a Google Analytics account and that it is integrated with your OpenApply domain. Add your Google Analytics Tracking ID in OpenApply at Settings > Google Analytics.

  2. In Google Analytics, go to Admin > Goals and select New Goal.

    Screenshot: Admin, Goals and New Goal in Google Analytics
  3. For Goal Setup, choose Submission.

  4. For Goal Description, enter a relevant name and choose Destination for Type.

  5. For Goal Details, select Begins With in the dropdown and enter /dashboard/ in the first box.

  6. Leave Value set to Off.

  7. Set Funnel to On and create one step with a relevant name (for example, Application Confirmation).

  8. Under Screen/Page, enter /apply/confirm/ and select Yes for Required.

    Screenshot: completed goal details and funnel step
  9. Save the goal. Google Analytics starts tracking it once the settings are saved.

Analyse the goal (application submissions)

By default the goal is not filtered, so the Goal Completion number does not reflect submissions accurately. As set up, anyone who visits a URL with /dashboard/ counts as a completed goal. You only want visitors who went straight from /apply/confirm/ (the last page of the application form) to the parent dashboard, as that is the path parents take when they complete an application.

  1. Go to Conversions > Goals > Goal URLs.

  2. Under Goal Option, select your goal. By default all goals show together.

  3. Select Secondary Dimension and choose Goal Previous Step - 1.

  4. Select advanced next to the search bar. In the green box, select Goal Previous Step - 1.

  5. In the box, type /apply/confirm/ and select Apply.

    Screenshot: the advanced filter for Goal Previous Step - 1 containing /apply/confirm/

Your results now show only visitors who went to the parent dashboard directly from the application confirmation page, which means an application submission. Google Analytics is never 100% accurate, but this is the best method available.

Use +Add Segment at the top to compare by campaigns, traffic, users, time, devices, demographics and more. Select Save at the top to keep this report in your saved reports.

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